A positive, pleasant visual language that emotionally supports people living with cancer and reflects the charity’s holistic, life-affirming approach.

Client

Penny Brohn UK (Proposal)

Role

Branding

Timeline

November 2025 (2 weeks)

Penny Brohn UK is a UK-wide cancer health and wellbeing charity dedicated to helping people living with cancer live better in mind, body, and spirit through personalised support that is free, safe, and evidence-based. The organisation offers a range of services from wellbeing sessions and therapeutic retreats to online support and personalised consultations, all rooted in a holistic approach that recognises the emotional, physical, and spiritual needs of individuals affected by cancer.

The purpose of this rebranding project is to evolve Penny Brohn UK’s visual identity into a positive, pleasant visual language that better reflects its compassionate, inclusive and life-affirming approach, elevates its presence in the lives of those it supports, and strengthens emotional connection with its diverse community.

A vibrant colour palette with accessibility at its core strikes an approachable and flexible tone, whilst a contrasting font pairing speaks to the empathy and empowerment at the heart of Penny Brohn UK.

A positive, pleasant visual language that emotionally supports people living with cancer and reflects the charity’s holistic, life-affirming approach.

Penny Brohn UK is a UK-wide cancer health and wellbeing charity dedicated to helping people living with cancer live better in mind, body, and spirit through personalised support that is free, safe, and evidence-based. The organisation offers a range of services from wellbeing sessions and therapeutic retreats to online support and personalised consultations, all rooted in a holistic approach that recognises the emotional, physical, and spiritual needs of individuals affected by cancer.

The purpose of this rebranding project is to evolve Penny Brohn UK’s visual identity into a positive, pleasant visual language that better reflects its compassionate, inclusive and life-affirming approach, elevates its presence in the lives of those it supports, and strengthens emotional connection with its diverse community.