Zaroob
/
Creating a contemporary identity system inspired by the warmth, energy, and cultural character of Levant street food.
Client
Zaroob (Redesign Proposal)
Role
Branding
Timeline
Feb 2026
Overview
Zaroob is a Dubai-based Levant street food restaurant known for its vibrant atmosphere and authentic culinary heritage. The project explores a refreshed visual identity that reflects the warmth, accessibility, and cultural depth of the Levant while strengthening recognition across physical and digital touchpoints.
The approach focuses on clarity, memorability, and flexibility. A bilingual logotype forms the foundation of the system, ensuring relevance within the regional context while remaining accessible to a diverse audience. The identity extends into packaging, environmental graphics, and brand applications, creating a cohesive and scalable presence.
The goal was to create a brand that feels both rooted in tradition and relevant to a contemporary audience.
This project focused on developing a typographic identity within a bilingual context and building a flexible system that can extend across packaging and brand environments while maintaining clarity and recognition.
Zaroob
/
Creating a contemporary identity system inspired by the warmth, energy, and cultural character of Levant street food.
Overview
Zaroob is a Dubai-based Levant street food restaurant known for its vibrant atmosphere and authentic culinary heritage. The project explores a refreshed visual identity that reflects the warmth, accessibility, and cultural depth of the Levant while strengthening recognition across physical and digital touchpoints.
The approach focuses on clarity, memorability, and flexibility. A bilingual logotype forms the foundation of the system, ensuring relevance within the regional context while remaining accessible to a diverse audience. The identity extends into packaging, environmental graphics, and brand applications, creating a cohesive and scalable presence.
The goal was to create a brand that feels both rooted in tradition and relevant to a contemporary audience.