Prolong (Handicraft)
/
A preservation-focused identity built to support the longevity and cultural value of traditional clay pipe craftsmanship in the UK.
Client
Academic
Role
Branding
Timeline
March - May 2023
Overview
Prolong is an academic initiative dedicated to safeguarding the tradition of British clay pipe making a craft currently listed on the Heritage Crafts Red List of Endangered Crafts. (https://heritagecrafts.org.uk/skills/redlist/)
The project establishes a contemporary visual identity to support awareness, documentation, and long-term cultural relevance. Drawing from the materiality of clay and the warmth of handmade objects, the system balances heritage with clarity.
The identity positions branding as an instrument of advocacy, leveraging design to sustain endangered practice, strengthen cultural continuity, and encourage renewed engagement with heritage craft. The approach connects material heritage with contemporary communication to ensure lasting visibility.
Prolong (Handicraft)
/
A preservation-focused identity built to support the longevity and cultural value of traditional clay pipe craftsmanship in the UK.
Overview
Prolong is an academic initiative dedicated to safeguarding the tradition of British clay pipe making a craft currently listed on the Heritage Crafts Red List of Endangered Crafts. (https://heritagecrafts.org.uk/skills/redlist/)
The project establishes a contemporary visual identity to support awareness, documentation, and long-term cultural relevance. Drawing from the materiality of clay and the warmth of handmade objects, the system balances heritage with clarity.